Marketing: Digitizing

Old-School music and cars: Yes. Old-School business management: No.

It’s a digital world embraced by modern businesses that rely on technology for improved efficiency, improved customer experience, and improved sales. For "old-school" businesses pursuing digitization and modernization, JodyTucker Communications facilitates the transition:

Establish a website and email addresses.

Establish a website with a meaningful domain name. Next, establish domain email addresses: If the website is "CCompanyy.com," then any email address should be "@CCompanyy.com" — not "@gmail.com."

Strengthen search engine optimization.

For stronger SEO, use relative content, keywords, and backlinks in the website.

Get Googled.

Keep the business registered and accountable on Google, work to earn good Google ratings, and politely respond to comments.

Create digital content.

Consistently create and publish digital marketing content.

Socialize.

This digital world is a social world, and the party's on social media. Therefore, businesses must be present and active on social media, with posts and audience interaction.

Analyze.

Digitizing requires analyzing. A modern-digital business must be obsessed with analytics. Analytics reveal intelligence on digital marketing campaigns — and on sales — and on customers.

Eliminate paper.

Convert paper files into digital files. Organize the digital files and synchronize them with "the cloud" and external drives — thereby ensuring accessibility and no loss.

Basically, toilet paper is the only necessary paper. For all other paper, digitize and eliminate.

Eliminate the fax.

In 1998, email and scan technology replaced facsimile (fax) technology. Therefore, forget fax machines and remove fax numbers from business cards and the website.

JodyTucker helps businesses convert to "digital" standards, or to strengthen current digital standards.