Marketing: Content

What products, ideas, and information does the company present to the target audience?

Next to analytics, content is "king." Content, also called "collateral," communicates a marketing or public relations message. Content is videos, photos, infographics, music, sound bites, copywritings, ghostwritings, articles, editorials, advertorials, blogs, websites, and other collateral. For clients, JodyTucker Communications creates the best content, via the best applications:

• Adobe Creative Cloud
• Final Draft
• Microsoft 365

Timely Content

"Timely" content is temporarily relevant and valuable "breaking news." For clients, JodyTucker creates credible timely content for specific events and specific dates.

Evergreen Content

"Evergreen" content is "forever" relevant and valuable. Evergreen content can be reused, recycled, renewed, and reposted. Evergreen content can generate backlinks and establish an entity as a "thought leader." With proper keywords, evergreen content results in higher search engine rankings, serious website traffic, and leads. For clients, JodyTucker creates credible evergreen content.

The Barry Wang brand offers beautiful and timeless designs of fashion-forward neckties — with world-renowned quality, affordability and service.

Trader Joe's branding style is textured and weathered with rough edges, to represent authentic and organic foods — real foods. With exhibit 20180326, JodyTucker compliments this branding choice.

Released November 6, 2015, PRIV is BlackBerry's first Android-powered phone — customized with BlackBerry's famed features and security enhancements.

February 23, 2015: Griggs Law Group is an authority on immigration law. When clients hire Griggs Law Group, they get Kerri Griggs, the Managing Attorney, the peoples' "champion" — who was educated at Harvard Law School and Yale University, and who has the personal experience of going through the immigration process herself. As an immigrant and an advocate, Attorney Griggs is committed to helping other immigrants and their families navigate the US immigration system successfully, obtain lawful status, and remain united with the people they love.

Our firm worked with JodyTucker.com during the year of 2015 on ad campaigns that leveraged the power of social media. JodyTucker is phenomenal at what it does. It is an expert in understanding how the market works and what companies must do to successfully capture the attention and following of their target audiences.

JodyTucker is also adept at listening to the business owner. It obtains a deep understanding of the nature of the business and the messaging it wants to project, and then artfully crafts marketing strategies and campaigns that succinctly and effectively capture its target audiences.

Working with JodyTucker was eye-opening, as it not only helped us to achieve my law firm's goal of reaching our target audience, but it was masterful at offering needed (albeit tactfully delivered) constructive criticism, when our vision of our campaign design was inconsistent with the outcomes we desired. JodyTucker educated me about the steps it was undertaking and the suggestions it was making, to show how they aligned with the results we desired. JodyTucker even patiently ran multiple campaigns simultaneously to demonstrate the effectiveness of the strategy it suggested, when we had hesitations about particular strategies. The results included an almost 100 percent increase in capturing the attention of potential leads. We also walked away feeling well educated on how to most effectively reach our target audiences through social media.

I happily recommend JodyTucker.com to my colleagues, without any reservations.

Kerri-Ann Griggs
Managing Attorney
GRIGGS LAW GROUP, LLC
404-630-6453

November 4, 2015

The birth of a healthy baby is more likely when the mother lives healthy. When a pregnant mother maintains a lifestyle of nutritious eating, careful bodily exercise, adequate rest and relaxation, positive thinking and meditation, routine doctor visits, and other sensible health measures, then she greatly increases her chances of delivering a healthy baby. JodyTucker's "Love The Bump!" campaign resounds awareness and encourages pregnant mothers to embrace prenatal care.